FOCUS TODAY - February 2004

Membership Categories:  Results of a PCA Survey

 

Many clubs seem to be reevaluating their membership classifications.  We wanted to know how many clubs have added or eliminated member categories in recent years. If there has been a significant change in the number of member categories, what are the reasons?  Following are the results of a fax survey the PCA conducted in December 2003.

All Clubs (341 responses)

Number of member categories in club:      

More than three years ago 28% of clubs (93 clubs)
Same as three years ago 60% (203)
Less than three years ago 12% (40)

Number of categories in each club:

1-5 categories: 37% of clubs (121 clubs)
6-10 categories: 40% (134)
11-15 categories 13% (44)
16 or more categories 10% (34)

Full-privilege membership is offered to:

Individuals only  34% of clubs (106 clubs)
Couples and individuals at
  same dues and fees
49% (154)
Couples and individuals at
  different dues and fees
17% (53)

*A number of clubs noted they charged the same entry fee for couples and individuals, but lower dues for individuals.  Since this arrangement was not included in the original questions, however, their responses are not part of the final percentages.

A number of clubs noted they have “family’ memberships.  One club said it gives full privileges to all categories of membership.

 

By Club Type:  City/Athletic (24 clubs)

 

Number of member categories:               

More than three years ago   21% of clubs (5 clubs)
Same as three years ago 67% (16)
Less than three years ago 12% (3)

Number of categories in each club:

 

                (Categories – Clubs)

                2 – 2

                3 – 1

                4 – 3

                5 – 1                                        1-5 categories:                             29% of clubs      (7) clubs

 

 

                6 – 6

                7 – 2

                8 – 2

                10 – 2                                      6-10 categories:                             50% of clubs    (12 clubs)

 

                15 – 1                                      11-15 categories:                             4% of clubs      (1 clubs)

 

                18 – 1

                19 – 1

                23 – 1

                54 – 1                                      16 or more categories                     17% of clubs       (4 clubs)

 

Full-privilege membership is offered to:

Individuals only 67% of clubs (16 clubs)
Couples and individuals at
  same dues and fees
25% (6)
Couples and individuals at
  different dues and fees
8% (2)

By Club Type:  Golf/Country—Member-Owned (247 clubs)

Number of member categories:               

More than three years ago 29% of clubs (71 clubs)
Same as three years ago 59% (144)
Fewer than three years ago 12% (29)

Numbers of categories in each club:

 

                (Categories – Clubs)

                1 – 4

                2 – 9

                3 – 19

                4 – 21

                5 – 32                                      1-5 categories:                             35% of clubs      (85 clubs)

 

                6 – 24

                7 – 20

                8 – 23

                9 – 20

                10 – 11                                    6-10 categories:                             41% of clubs      (98 clubs)

 

                11 – 8

                12 – 14

                13 – 4

                14 – 7

                15 – 37                                    11-15 categories:                             15% of clubs      (37 clubs)

 

                16 – 2

                17 – 2

                18 – 1

                19 – 1

                20 – 1

                21 – 1

                22 – 2

                23 – 1

                26 – 3

                29 – 1

                30 – 2

                31 – 1

                32 – 1

                34 – 1

                49 – 1                                      16 or more categories:                9% of clubs      (21 clubs)

 

Full-privilege membership is offered to:

Individuals only 32% of clubs (72 clubs)
Couples and individuals at
  same dues and fees
52% (116)
Couples and individuals at
  different dues and fees
16% (37)
Couples and individuals at
  different dues, same fees**
(12)

**A number of clubs noted they charged the same entry fee for couples and individuals, but lower dues for individuals.  Since this arrangement was not included in the original questions, however, their responses are not part of the final percentages.

 Several clubs noted they have “family’ memberships.  One club said it gives full privileges to all categories of membership.

 

By Club Type:  Golf/Country—For-Profit (42 clubs)

Number of member categories:               

More than three years ago 29% of clubs (12 clubs)
Same as three years ago 61% (25)
Fewer than three years ago 10% (4)

Number of categories in each club:

                (Categories – Clubs)

                1 – 1

                3 – 6

                4 – 11

                5 – 5                                        1-5 categories:                             56% of clubs      (23 clubs)

 

                6 – 5

                7 – 3

                9 – 1

                10 – 1                                      6-10 categories:                             24%                        (10)

 

                11 –1

                14 – 1                                      11-15 categories:                             5%                          (2)

 

                16 – 1

                18 – 1

                19 - 1

                24 – 1

                25 – 1

                37 – 1                                      16 or more categories:                15%                        (6)

Full-privilege membership is offered to:

Individuals only 26% of clubs (10 clubs)
Couples and individuals at same dues and fees 51% (20)
Couples and individuals at different dues and fees 23% (9)
Couples and individuals at different dues, same fees** (3)

                                                                                                      

**A number of clubs noted they charged the same entry fee for couples and individuals, but lower dues for individuals.  Since this arrangement was not included in the original questions, however, their responses are not part of the final percentages.

By Club Type:  Tennis/Swim/Beach/Fitness (7 clubs)

Number of member categories:                           

More than three years ago  (2 clubs)
Same as three years ago (3)
Fewer than three years ago (2)

Number of categories in each club:

                (Categories – Clubs)

                3 – 1

                7 – 3

                8 – 1

                10 – 1

                11 – 1

 

 

Full-privilege membership is offered to:

Individuals only (0 clubs)
Couples and individuals at
  same dues and fees
(4)
Couples and individuals at
  different dues and fees
(2)
Family memberships only  (1)

By Club Type:  Yacht (15 clubs)

Number of member categories:                           

More than three years ago (2 clubs)
Same as three years ago (12)
Fewer than three yeas ago (1)

                        

                                                                                                    

                                                                                                        

 

 

Number of categories in each club:

                (Categories – Clubs)

                1 – 1

                2 – 1

                3 – 1

 

                6 – 4

                8 – 3

                10 – 1

 

                11 – 1

                12 – 1

                13 – 1

                23 – 1

Full-privilege membership is offered to:

Individuals only (6 clubs)
Couples and individuals at same dues and fees (7)
Couples and individuals at different dues and fees (2)

By Club Type:  Other (6 clubs)

Number of member categories:                                           

More than three years (1 club)
Same as three years ago (4)
Fewer than three years ago (1)

Number of categories in each club:

                (Categories – Clubs)

                1 – 1

                3 – 1

                4 – 1

                6 – 1

                16 – 1

                36 – 1

 

 

Full-privilege membership is offered to:

Individuals only (2 clubs)
Couples and individuals at same dues and fees (2)
Couples and individuals at different dues and fees (1)
Family memberships only (1)



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