|
Resignations
without Refunds
In
a climate where annual resignations have outnumbered new membership sales,
some clubs with refundable equity programs have developed long lists of
resigning members expecting to claim their refunds. So what happens if those
members get tired of waiting? Disgruntled
resigning members have already drawn a few clubs into class action lawsuits.
Experts agree that with good legal representation a club will prevail in
such a suit as long as refund terms are clearly spelled out in the bylaws,
but at what cost to club morale? Is there a positive way to reduce or
eliminate the exit list before things get out of hand? While
some experts contend that the only true solution is a successful membership
drive, removing the dues continuance requirement might provide some relief
in the interim. Club consultant Bob Patasnick contends at least some
percentage of resigning members may volunteer to walk away from their
refunds in exchange for elimination of their ongoing dues obligation. Other
clubs have reduced their exit lists by paying out pennies on the dollar or
offering aggrieved members a bundle of compensatory options such as fee
reductions and/or additional privileges. On
a positive note, Patasnick believes clubs are coming into the tail end of
this cycle. “If they can hang on while Boomers age into club membership, I
think the negative flow will begin to reverse itself.” Once the list
is on the decline, experts urge clubs to take steps that will prevent
history from repeating itself. Altering
or Ending Refundable Equity
Once
the immediate crisis has been averted, it may be time to consider how best
to avoid a reoccurrence. At first glance eliminating refundable equity
entirely might seem the obvious answer, but in markets like south Florida
where developers dominate and refundable equity is the norm, a structural
adjustment that minimizes the financial drain of such programs may be the
best a club can hope to achieve. Under any circumstances, the goal would be
an initiation fee formula that represents a better balance between the
club’s long-term fiscal health and its ability to remain competitive. Clubs
hoping to abolish refundable equity might consider the allure of a simple
reduction in joining fees. In some markets, a non-refundable $40,000 joining
fee can be just as effective as a $60,000 fee with the promise of a 50
percent refund, particularly if prospects are aware of the potential wait
associated with claiming that refund. In markets where refunds are a
necessary evil, some clubs retain additional capital dollars by reducing the
refundable component without lowering the actual joining fee. For example a
club with a $20,000 refundable fee might instead break the charge out as
$10,000 100 percent refundable equity plus a $10,000 non-refundable
initiation fee. Over the course of time, the refundable percentage can be
reduced, from 100 percent to 80 percent and so on. A contingent refund
policy provides a full refund for members resigning within their first year,
50 percent within two years, and no refund after three years. This approach
preserves the spirit of the refundable concept – to minimize perceived
risk for prospects who fear a job transfer etc. At the same time, it
emphasizes the true purpose of initiation dollars, which is to support the
club’s commitment to ongoing capital improvement. RSM
consultant Bob Patasnick recommends that any significant changes to
initiation fee structure be made during an up real estate market. “There
is an intrinsic relationship between club membership and the real estate
market since every home purchase has the potential to yield new members for
the club. Average home ownership turnover is a good predictor of how
productive a marketing effort will be.” Patasnick estimates annual real
estate turnover in a newer development at about 10 percent. Over the course
of the next 10 to 20 years, that figure can be expected to stabilize at
around 4 percent. To
avoid legal fallout, experts recommend a “grandfather clause” for
current members based on their original agreements. Club marketing
consultant Steve Graves says it is possible to propose that those members
surrender their option to request a refund (perhaps in lieu of a capital
assessment), but he urges clubs to hire an outside expert to present the
idea. “When the request comes from club officials, it is generally not
well received since members may assume that club officials must have
misspent their money. Graves summarizes with these words of wisdom: “Clubs
with refundable equity programs have to acknowledge the problem, stop
selling the problem, and open the lines of communication with existing
members to develop a solution.” Legal
Realities
Attorney
Fred Somers Jr. has helped numerous clubs address plans that failed to
anticipate long redemption wait lists resulting from either slow member
turnover or because the plan was flawed from the start. The following is
Somers commentary on the issue of refundable equity: Too
often, club developers whose primary motive is sales at a profit prior to
turnover of the club facilities to the unsuspecting members don't plan or
anticipate the likely future imbalance of supply and demand. That is,
at some point, there may be an excess of resigning members desiring to sell
their memberships over the number of prospective purchasers. Further, as the
redemption waiting list grows, so the attractiveness of the equity
membership decreases. We have seen it severely and adversely affect new
membership subscriptions.” We
have employed a number of legal tools to ameliorate the deadly dampening
effect of tired and lengthy redemption waiting lists. The remedy often
depends on the specific situation and existing club documentation. However,
the generalization that may be derived from all of these situations, is that
the sooner the club eliminates refundability as an option, the sooner it
will enhance its ability to have sufficient capital funds for capital
projects. There
are also jurisdictions which follow the Model Nonprofit Corporations Code providing
the club cannot insist a person continue as a club member if the person
decides to resign.[1] If the law allows a member to resign then the
now former member is not entitled to continue to use the Club and therefore
is not receiving any benefit from an alleged obligation to continue to pay
dues. The
question then migrates to whether the now former member who signed an
enrollment or subscription agreement to continue to pay dues until replaced
by another member, can be required to honor his contractual commitment dehors
the statutory requirement he not be prevented from resigning at any time.
That is, does the contractual obligation supersede the statutory mandate
that members may resign “at any time”? If the pertinent statute
reads like the one cited in footnote 1, (paragraph (b), then the language
“or arising from contract” may control notwithstanding the lack of
benefit conferred upon the resigned member if he is no longer entitled to
any club benefit.[2] One
technique employed to prevent later claims of breach of contract for failure
to redeem is to include in the individual member enrollment agreement a
provision that recites the member agrees the redemption provisions are
subject to change and that he will be bound by changes regardless of when
they are made, either during his membership tenure or afterwards. If the
foregoing provision is included in the redemption plan, the Club may change
the redemption terms to accommodate changing conditions and the resigned
member has no cause of action for breach of a now superseded redemption
provision.[3] Another
technique is to require a minimum number of redemptions per calendar year
regardless of whether a sufficient number of new members has been admitted
subsequently or as a condition precedent to the redemption of resigned
members. Yet another technique rewards a resigning member with immediate
redemption if he sponsors or identifies a replacement member notwithstanding
there may be a lengthy redemption wait list. Some
redemption plans provide only that the redemption value diminishes between
the date of resignation and the redemption date by the amount of foregone or
unpaid dues following the resignation. Thus, if the interval is long
enough, the former member may not receive any redemption proceeds. Other
redemption plans provide for a continued dues obligation only for the
remaining dues year. Of course, if the dues obligation is an annual
obligation, with a pre-existing duty to pay dues for the full year
regardless of resignation, then depending upon state law, the resignation
may be effective but the dues obligation continues for the balance of the
remaining year. We
submit that redeemable membership plans are not consistent with the best
interests of private member owned country clubs and their continuing
members. If an “equity” member has enjoyed the club and its privileges
for any meaningful length of time, the member’s “equity” fairly may be
perceived as amortized over the period of membership tenure. When the member
dies or resigns, the now former member is deemed to have received the value
the member anticipated. That is, recreation and social enjoyment; not
a return on an economic investment. If the equity plan is drafted in a
manner to avoid securities registration requirements, the member will have
admitted the sole motive for purchasing equity in the first instance was
recreational and social. Thus,
if the redemption feature is eliminated or curtailed, instead of frittering
away its capital on persons who are no longer supporting the club, the club
will be using its capital to support the needs and desires of those persons
who continue to support the club with their dues and patronage, i.e.,
its ongoing members. The former members received their bargained for value;
it is now the turn of the continuing members to receive their bargained for
value. Some
former members may argue they paid equity fees disproportionate to the
social and recreational value either because the equity fee was so high as
to be incapable of “amortization over a reasonable number of years, or
because of an unanticipated, employer-directed domicile move, illness
or death precluding the use of the club for more than a very brief period.
In the latter three cases the complaint may be cured by a limited redemption
privilege when the resignation or termination is due to circumstances beyond
the control of the member during the first finite number of membership
years. In the former case, the complaint may be dismissed on the basis that
the member received the “exclusivity” that was bargained for in addition
to the social and recreational benefit. Otherwise, how could the
member justify the excess value contribution if he denies an economic
incentive.” In
summary, provided the club is solvent, its primary duty is to its current,
active members, not former members, much like a business corporation’s
primary duty is to its shareholders, not former shareholders. It is
only when a corporation becomes insolvent that the directors’ primary duty
is to the creditors, which in the case of a nonprofit corporation arguably
include former members holding partially or fully redeemable membership
certificates. We
also caution against member forecasts that are too optimistic. A prudent
club board in exercising its statutory duty of care, will always guard
against being too ambitious and plan for downturns in new member admissions
and revenue shortfalls. Footnotes: [1]
See, e.g., O.C.G.A. §14-3-620. (a) Unless otherwise provided by law,
a member may resign from membership at any time by delivering notice in
writing or by electronic transmission to the corporation. A resignation is
effective when the notice is delivered unless the notice specifies a later
effective date, although the articles or bylaws may require reasonable
notice before the resignation is effective. [2]
However, we are mindful that other doctrines in favor of consumers may
dictate a different result. In jurisdictions allowing, e.g.,
for avoidance of contracts of adhesion, the resigned member may be able to
eliminate responsibility for continuing dues. [3] We recognize some will contend bylaws not impair nor destroy contract or so-called "vested rights." See, e.g., Helmly v. Schultz,, 219 Ga. 201 (1963) However, the more modern rule is that protection does not extend to rights which are not contractual or vested, such as with regard to membership rights in a nonprofit-nonstock corporation . McCaffrey v. Pittsburgh Athletic Ass’n, 448 Pa 151, 293 A.2d 51 (1972) and Black v. Glass, 438 So 2d 1359 (Ala 1983). Fred
L. Somers, Jr., Atlanta, GA Copyright © 2006 Private Club Advisor. All rights reserved. |