FOCUS TODAY - August 2005

Refundable Equity

Resignations without Refunds

In a climate where annual resignations have outnumbered new membership sales, some clubs with refundable equity programs have developed long lists of resigning members expecting to claim their refunds. So what happens if those members get tired of waiting?

Disgruntled resigning members have already drawn a few clubs into class action lawsuits. Experts agree that with good legal representation a club will prevail in such a suit as long as refund terms are clearly spelled out in the bylaws, but at what cost to club morale? Is there a positive way to reduce or eliminate the exit list before things get out of hand?

While some experts contend that the only true solution is a successful membership drive, removing the dues continuance requirement might provide some relief in the interim. Club consultant Bob Patasnick contends at least some percentage of resigning members may volunteer to walk away from their refunds in exchange for elimination of their ongoing dues obligation. Other clubs have reduced their exit lists by paying out pennies on the dollar or offering aggrieved members a bundle of compensatory options such as fee reductions and/or additional privileges.

On a positive note, Patasnick believes clubs are coming into the tail end of this cycle. “If they can hang on while Boomers age into club membership, I think the negative flow will begin to reverse itself.” Once the list is on the decline, experts urge clubs to take steps that will prevent history from repeating itself.

Altering or Ending Refundable Equity

Once the immediate crisis has been averted, it may be time to consider how best to avoid a reoccurrence. At first glance eliminating refundable equity entirely might seem the obvious answer, but in markets like south Florida where developers dominate and refundable equity is the norm, a structural adjustment that minimizes the financial drain of such programs may be the best a club can hope to achieve. Under any circumstances, the goal would be an initiation fee formula that represents a better balance between the club’s long-term fiscal health and its ability to remain competitive.

Clubs hoping to abolish refundable equity might consider the allure of a simple reduction in joining fees. In some markets, a non-refundable $40,000 joining fee can be just as effective as a $60,000 fee with the promise of a 50 percent refund, particularly if prospects are aware of the potential wait associated with claiming that refund.

In markets where refunds are a necessary evil, some clubs retain additional capital dollars by reducing the refundable component without lowering the actual joining fee. For example a club with a $20,000 refundable fee might instead break the charge out as $10,000 100 percent refundable equity plus a $10,000 non-refundable initiation fee. Over the course of time, the refundable percentage can be reduced, from 100 percent to 80 percent and so on. A contingent refund policy provides a full refund for members resigning within their first year, 50 percent within two years, and no refund after three years. This approach preserves the spirit of the refundable concept – to minimize perceived risk for prospects who fear a job transfer etc. At the same time, it emphasizes the true purpose of initiation dollars, which is to support the club’s commitment to ongoing capital improvement.

RSM consultant Bob Patasnick recommends that any significant changes to initiation fee structure be made during an up real estate market. “There is an intrinsic relationship between club membership and the real estate market since every home purchase has the potential to yield new members for the club. Average home ownership turnover is a good predictor of how productive a marketing effort will be.” Patasnick estimates annual real estate turnover in a newer development at about 10 percent. Over the course of the next 10 to 20 years, that figure can be expected to stabilize at around 4 percent.

To avoid legal fallout, experts recommend a “grandfather clause” for current members based on their original agreements. Club marketing consultant Steve Graves says it is possible to propose that those members surrender their option to request a refund (perhaps in lieu of a capital assessment), but he urges clubs to hire an outside expert to present the idea. “When the request comes from club officials, it is generally not well received since members may assume that club officials must have misspent their money. Graves summarizes with these words of wisdom: “Clubs with refundable equity programs have to acknowledge the problem, stop selling the problem, and open the lines of communication with existing members to develop a solution.”

Legal Realities

Attorney Fred Somers Jr. has helped numerous clubs address plans that failed to anticipate long redemption wait lists resulting from either slow member turnover or because the plan was flawed from the start. The following is Somers commentary on the issue of refundable equity:

Too often, club developers whose primary motive is sales at a profit prior to turnover of the club facilities to the unsuspecting members don't plan or anticipate the likely future imbalance of supply and demand.  That is, at some point, there may be an excess of resigning members desiring to sell their memberships over the number of prospective purchasers. Further, as the redemption waiting list grows, so the attractiveness of the equity membership decreases. We have seen it severely and adversely affect new membership subscriptions.”

We have employed a number of legal tools to ameliorate the deadly dampening effect of tired and lengthy redemption waiting lists.  The remedy often depends on the specific situation and existing club documentation. However, the generalization that may be derived from all of these situations, is that the sooner the club eliminates refundability as an option, the sooner it will enhance its ability to have sufficient capital funds for capital projects.

There are also jurisdictions which follow the Model Nonprofit Corporations Code providing the club cannot insist a person continue as a club member if the person decides to resign.[1]  If the law allows a member to resign then the now former member is not entitled to continue to use the Club and therefore is not receiving any benefit from an alleged obligation to continue to pay dues.

The question then migrates to whether the now former member who signed an enrollment or subscription agreement to continue to pay dues until replaced by another member, can be required to honor his contractual commitment dehors the statutory requirement he not be prevented from resigning at any time. That is, does the contractual obligation supersede the statutory mandate that members may resign “at any time”?  If the pertinent statute reads like the one cited in footnote 1, (paragraph (b), then the language “or arising from contract” may control notwithstanding the lack of benefit conferred upon the resigned member if he is no longer entitled to any club benefit.[2]

One technique employed to prevent later claims of breach of contract for failure to redeem is to include in the individual member enrollment agreement a provision that recites the member agrees the redemption provisions are subject to change and that he will be bound by changes regardless of when they are made, either during his membership tenure or afterwards. If the foregoing provision is included in the redemption plan, the Club may change the redemption terms to accommodate changing conditions and the resigned member has no cause of action for breach of a now superseded redemption provision.[3]

Another technique is to require a minimum number of redemptions per calendar year regardless of whether a sufficient number of new members has been admitted subsequently or as a condition precedent to the redemption of resigned members. Yet another technique rewards a resigning member with immediate redemption if he sponsors or identifies a replacement member notwithstanding there may be a lengthy redemption wait list.

Some redemption plans provide only that the redemption value diminishes between the date of resignation and the redemption date by the amount of foregone or unpaid dues following the resignation.  Thus, if the interval is long enough, the former member may not receive any redemption proceeds. Other redemption plans provide for a continued dues obligation only for the remaining dues year.  Of course, if the dues obligation is an annual obligation, with a pre-existing duty to pay dues for the full year regardless of resignation, then depending upon state law, the resignation may be effective but the dues obligation continues for the balance of the remaining year.

We submit that redeemable membership plans are not consistent with the best interests of private member owned country clubs and their continuing members. If an “equity” member has enjoyed the club and its privileges for any meaningful length of time, the member’s “equity” fairly may be perceived as amortized over the period of membership tenure. When the member dies or resigns, the now former member is deemed to have received the value the member anticipated.  That is, recreation and social enjoyment; not a return on an economic investment. If the equity plan is drafted in a manner to avoid securities registration requirements, the member will have admitted the sole motive for purchasing equity in the first instance was recreational and social.

Thus, if the redemption feature is eliminated or curtailed, instead of frittering away its capital on persons who are no longer supporting the club, the club will be using its capital to support the needs and desires of those persons who continue to support the club with their dues and patronage, i.e., its ongoing members. The former members received their bargained for value; it is now the turn of the continuing members to receive their bargained for value.

Some former members may argue they paid equity fees disproportionate to the social and recreational value either because the equity fee was so high as to be incapable of “amortization over a reasonable number of years, or because of an unanticipated, employer-directed domicile move, illness or death precluding the use of the club for more than a very brief period. In the latter three cases the complaint may be cured by a limited redemption privilege when the resignation or termination is due to circumstances beyond the control of the member during the first finite number of membership years. In the former case, the complaint may be dismissed on the basis that the member received the “exclusivity” that was bargained for in addition to the social and recreational benefit.  Otherwise, how could the member justify the excess value contribution if he denies an economic incentive.”

In summary, provided the club is solvent, its primary duty is to its current, active members, not former members, much like a business corporation’s primary duty is to its shareholders, not former shareholders.  It is only when a corporation becomes insolvent that the directors’ primary duty is to the creditors, which in the case of a nonprofit corporation arguably include former members holding partially or fully redeemable membership certificates.

We also caution against member forecasts that are too optimistic. A prudent club board in exercising its statutory duty of care, will always guard against being too ambitious and plan for downturns in new member admissions and revenue shortfalls.

Footnotes:

[1] See, e.g.,  O.C.G.A. §14-3-620. (a) Unless otherwise provided by law, a member may resign from membership at any time by delivering notice in writing or by electronic transmission to the corporation. A resignation is effective when the notice is delivered unless the notice specifies a later effective date, although the articles or bylaws may require reasonable notice before the resignation is effective.
(b) This Code section shall not relieve the resigning member from any obligation for charges incurred, services or benefits actually rendered, dues, assessments, or fees, or arising from contract, a condition to ownership of land, an obligation arising out of ownership of land, or otherwise, and this Code section shall not diminish any right of the corporation to enforce any such obligation or obtain damages for its breach.” The foregoing code section is derived from the Model Nonprofit Corporation Act (American Bar Association, 1986).

[2] However, we are mindful that other doctrines in favor of consumers may dictate a different result. In jurisdictions allowing, e.g.,  for avoidance of contracts of adhesion, the resigned member may be able to eliminate responsibility for continuing dues.

[3] We recognize some will contend  bylaws not impair nor destroy contract or so-called "vested rights." See, e.g., Helmly v. Schultz,, 219 Ga. 201 (1963)  However, the more modern rule is that protection does not extend to rights which are not contractual or vested, such as with regard to membership rights in a nonprofit-nonstock corporation . McCaffrey v. Pittsburgh Athletic Ass’n, 448 Pa 151, 293 A.2d 51 (1972) and Black v. Glass, 438 So 2d 1359 (Ala 1983).

Fred L. Somers, Jr., Atlanta, GA
770-394-7200
somersf@somerslawfirm.org

 

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